Facebook has decided to reach a twofold increase in its representation of women worldwide, as well as black and Hispanic workers in the US, after releasing its 2019 Diversity Report.
The urge to do this came when the social giant revealed it had made only minimal progress in boosting the number of women on its payroll with its total workforce standing at 63.1% male, slightly better than the 63.7% recorded last year.
Equally, a sluggish change was noted as its US operations which remain 44.2% white, compared to the equivalent proportion of 46.6% recorded in figures for 2018
Facebook was prompted by the numbers and thereby announcing its ambition to attain equality between white men, women and other minority groups over the next five years.
When describing its ultimate goal, in a blog post Facebook wrote: “We envision a company where in the next five years; at least 50% of our workforce will be women, people who are Black, Hispanic, Native American, Pacific Islanders, people with two or more ethnicities, people with disabilities, and veterans. In doing this, we aim to double our number of women globally and Black and Hispanic employees in the US.
Facebook wrote “It will be a company that reflects and better serves the people on our platforms, services, and products. It will be a more welcoming community advancing our mission and living up to the responsibility that comes with it.”
These Goals are already being put into practice with chief marketing officer Antonio Lucio leading the charge.
Just like many other tech companies, Facebook has faced criticism for its lack of diversity. At times, its efforts to boost diversity have been slowed down by its own hiring practices, and hiring more women, for instance, hasn’t always led to an increase in female leadership. While it’s important that Facebook is keeping track of its diversity stats and setting goals to drastically increase minority representation, we’ve been hearing the same message for years. It’s hard to predict if Facebook will have better luck now.